SJYP has collaborated with Studio Unravel on multiple occasions, and this time around, they decided to replace their 2018 Summer/Pre-Fall fashion show with a presentation, inviting Studio Unravel to participate. The presentation was all the more meaningful in that it was held at Studio Concrete, a spaced designed by us in 2015. The initial concept was to make large-scale objects out of low-cost industrial materials, but as the concept developed, we came to design artworks that would make the space look like a warehouse. All of the basic images were hand-sketched and more than half of the final artworks were spontaneously made on-site during installation. We prepped and researched diverse materials in advance, then installed only select and necessary elements.
All the materials were materials actually used in warehouses, and the theme of the work remained coherent to our previous work for SJYP’s 2017 Spring/Summer collection—we used blue styrofoam to decorate their display window, the theme of which we partially explained at the time as follows:
“Pieces of unidentifiable blue rocks are bluntly placed, presenting the viewers with an nonideal situation. People pay attention, either close up or from a distance, finding themselves in the irony of trying to identify the objects, wondering what the objects are implying. Endowed with the signature blue color emblematic of SJYP, the rock fragments represent the brand’s identity inside the context of contemporary art, delivering a more powerful message. It leaves an abstract yet vivid sentimental resonance in the viewer, who then attempts to define its relation to SJYP and ends up discovering the answer to the pataphysical riddle through the brand itself. It speaks the language of pataphysics, presenting a feeling instead of a visual as an exceptional approach.”
Our work at the time was based on the idea of pataphysics, and our presentation project correlates to this previous work in that it defamiliarizes a familiar material.